Category Archives: Uncategorized

The Golden Rule for content guidelines and user policies: “Keep it simple.”

The best rules are easy to follow: The Ten Commandments, the 5-second rule, look both ways, etc.

When rules are easily understood, people more or less fall in line, even if regulations are illogical. (I know someone who’s trying to buy unpasteurized milk, and you’d think he was asking for help building a still. Yet, everyone seems to know a guy.)

Here are two great examples of guidelines that work; I’ve spent time in these environments and have studied the behavior there closely. First, the House Rules from Milk & Honey, a bar on the Lower East Side:

  1. No name-dropping, no star fucking.
  2. No hooting, hollering, shouting or other loud behaviour.
  3. No fighting, play fighting, no talking about fighting.
  4. Gentlemen will remove their hats. Hooks are provided.
  5. Gentlemen will not introduce themselves to ladies. Ladies, feel free to start a conversation or ask the bartender to introduce you. If a man you don’t know speaks to you, please lift your chin slightly and ignore him.
  6. Do not linger outside the front door.
  7. Do not bring anyone unless you would leave that person alone in your home. You are responsible for the behaviour of your guests.
  8. Exit the bar briskly and silently. People are trying to sleep across the street. Please make all your travel plans and say all farewells before leaving the bar.

Due largely to the House Rules and a bartender staff that trained at Hogwarts, this is one of the best places to drink in the world. I’ve seen Gentlemen asked to leave for violating rules #2 and #5. Because it’s one of the world’s best bars, other patrons see the consequences and pay close heed, enjoying a relaxed time because everyone knows how they’re supposed to behave.

The second example is from the San Francisco Municipal Railway, a system I know quite well:
If your guidelines are more verbose than this, they're too wordy. Rewrite them.

Some years ago, I was riding a crowded bus during rush hour when a nogoodnik pulled out a Sharpie and started expressing himself freely on a window.

“Stop that. Stop that right now.”

Several of us turned to see an elderly fellow sitting directly behind young Banksy. He was at least 70, and he would brook no bullshit.

“What’d you say, old man?” There were spectators, so the young man puffed himself up a bit.

“You heard me. I pay for this bus, we all do. And I don’t want you marking it up!” He jabbed a finger at a decal near the door listing the criminal penalties for graffiti.

Youngblood held his stare for a few beats, then capped the pen and stashed it behind his ear. He got off at the next stop.

Leave a comment

Filed under Internet, San Francisco, Social Media, Uncategorized

What’s the hubub, bub?

When there’s time, I’ll grab a cup of coffee before I get on the train. Today, I was behind a young woman who knew she wanted a bagel. And perhaps, her own name.

I looked at the clock on the wall: 8:09. Express trains leaving in 4 and 10 minutes.

“I got sesame, cinnamon-raisin, poppy, everything –”

“Wait, what’s on that one?”

As the counter man deconstructed the Everything Bagel for our bright young professional, I realized the cashier was idle. Behind me, several restless people had noticed the same thing.

A thirtyish guy in a bike helmet who will absolutely grow up to be the father from Calvin & Hobbes rolled his bike back and forth as a woman behind him blew her bangs out of her eyes after each deep sigh. Behind her, a grown man switched his briefcase from hand to hand, dropped his shoulders and started doing the Pee-pee Dance.

Just as Bagel Girl paid for the exotic new baked good she’ll be talking about for weeks, Calvin’s Dad leaned in and said in my face, “I want a small coffee.”

He began wheeling his bike over, but I stepped in front of him. When he stopped short, the bike helmet slid down over his eyes a bit.

“Medium coffee, blueberry muffin, please,” I said to the counter man. When I looked over my shoulder, the biker was shooting daggers.

“Wasn’t exactly Gone With The Wind, now, was it?” I said, handing the cashier a bill.

3 Comments

Filed under Uncategorized

An Open Letter to Menotek, Inc.

I bought a Bluetooth keyboard that stopped creating several useful characters, including the letters “a,” “s,” “d,” and the comma. Which we all know I overuse anyway.

I went to Menotek.com in search of customer service, but only found a sales link for requesting info on wholesale orders.

Here’s the letter I sent:

Hi there. I recently purche Menotek keyboard after buying n iPhone 4. writer n omenone who recently trte long commute I hope thi evice wool be gret wy to boot my personl n profeinl productivity.

Unfortuntly the Menotek trte malfunctioning after only two week of ue. The comm w the firt to go but I ten to overue them nyy o it no gret lo.

It w when I trte to loe the left en of the keyboard that I trte to have eriou difficulty. Luckily my phone i mrt enough to to-correct mny of te top but it cn only o o muc.

I’ve trte typing te me wy I mutt oun in the entit’ chir.

I’ rely like to give your product noter hot but I couldn’t fin ny contact information on your corporate webite. I uppoe if I emil your le tem I could place wholele orer but I’ rather jut have replacement.

Plee let me know how I cn return the effective unit.

Thnk!

Leave a comment

Filed under Uncategorized